Apple has updated their “Remembering Steve” page with a scrolling feed of notes from customers around the world expressing their condolences.
Apple’s done an incredibly tasteful job of providing an engaging way to allow customers around the world to engage with them on Steve’s tragic passing. This event has become an opportunity for Apple users to affirm their affinity for the products and the man behind them. Though no one can doubt how genuine this effort is, one can’t ignore the fact that there is real business value being driven here.
Even though I’ve never met Steve, I think he would be proud of the way this is being handled. Apple isn’t trying to do anything other than honor the memory of their founder, one of the greatest innovators in history. And by not trying to do do anything else, they’re doing everything else.
RIP, Steve.
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