I don’t think I’ve ever gotten an email blast from Twitter before, but it was pretty delightful to see this one drop into my inbox the other day. Not because I think this is an especially compelling piece of marketing collateral (despite the title, the message here is a little confusing), or that it was very well targeted (I don’t currently have an iPhone, which Twitter should probably know based on the mobile apps I use).
It’s just really neat to see Twitter using email as a way to reach people on an infrequent basis and only when it’s really important info to share. If I got a newsletter like this every week or even every month I’d probably unsubscribe or forward to some folder that I never open. But the fact that they don’t overdo it with the communications means that they have my full attention with this announcement. I even clicked through to the CLE, which is something I almost never do, and the ad isn’t even relevant to me.
Keep up the good work, Twitter team.
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seanoliver posted this
