Hulu just launched a viral advertising campaign for Judd Apataw’s upcoming film, ‘Funny People.’ Above is one of the clips from this faux-tv show ‘Yo Teach,’ and you can click here for more on the Hulu show page.
The idea behind this is great, but I still think this falls short (a) because it isn’t funny, and (b) because there’s not a real connection to the movie. Granted, users can find out about the connection by reading the comments under the videos, but who reads those anyway?
That said, I that companies are experimenting with creative ways to reach consumers, and leveraging new media like Hulu makes it even more exciting!
Lifelong learner. Marketing professional. Entertainment enthusiast. Aspiring entrepreneur. Developing developer. Friend. Son. Husband.
