Hulu just launched a viral advertising campaign for Judd Apataw’s upcoming film, ‘Funny People.’ Above is one of the clips from this faux-tv show ‘Yo Teach,’ and you can click here for more on the Hulu show page.
The idea behind this is great, but I still think this falls short (a) because it isn’t funny, and (b) because there’s not a real connection to the movie. Granted, users can find out about the connection by reading the comments under the videos, but who reads those anyway?
That said, I that companies are experimenting with creative ways to reach consumers, and leveraging new media like Hulu makes it even more exciting!
